PRIVACY POLICY
Privacy Policy
Whitmore-collective
1. Information We Collect and Who We Are
1.1 Introduction
Thank you for visiting Whitmore-Collective. We value your trust and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and safeguard your personal data when you browse our website or purchase from us.
Personal data refers to any information that can directly or indirectly identify you as an individual.
1.2 Data Controller
For the purposes of applicable privacy legislation, including the General Data Protection Regulation (GDPR) where applicable, the data controller responsible for processing your personal information is:
Whitmore-Collective
Email: info@whitmore-collective.com
If you have any questions regarding this Privacy Policy or how your personal information is handled, please contact us using the email address above.
1.3 Website Security
To help protect your personal information, our website uses SSL (Secure Socket Layer) or TLS (Transport Layer Security) encryption. This technology helps secure data transmitted between your browser and our website, including personal details, orders, and contact requests.
You can confirm that your connection is secure by checking for https:// and the padlock icon in your browser's address bar.
We do not use automated decision-making or profiling that produces legal effects or similarly significant consequences for our visitors.
2. Information Collected When You Visit Our Website
When you browse our website without creating an account, placing an order, or submitting information, we automatically collect certain technical information that your browser sends to our servers.
This may include:
- The pages you visit
- The date and time of your visit
- The amount of data transferred
- The referring website or source
- Your browser type and version
- Your operating system
- Your IP address (where applicable, anonymized)
This information is processed to ensure the security, stability, and proper functionality of our website. We do not use this data to personally identify visitors, and it is not shared for unrelated purposes.
Where applicable, this processing is carried out under Article 6(1)(f) GDPR based on our legitimate interest in maintaining and improving our website. Server logs may only be reviewed if there is a legitimate reason to investigate suspected misuse or unauthorized activity.
3. Cookies
To provide a better browsing experience and ensure our website functions properly, Whitmore-Collective uses cookies and similar technologies.
Cookies are small text files stored on your device that help improve website performance, remember your preferences, and enable certain website features.
Some cookies are automatically deleted when you close your browser (session cookies), while others remain on your device for a longer period so your preferences can be remembered during future visits (persistent cookies).
Depending on the type of cookie used, the information collected may include:
- Browser type and settings
- Device information
- Language preferences
- Approximate location
- IP address (where applicable)
- Website usage data
Certain cookies are essential for the operation of our website, such as keeping products in your shopping cart or maintaining your session while browsing.
Where cookies process personal data, the processing is carried out either:
- to fulfill a contract or provide requested services where applicable;
- based on our legitimate interest in providing a secure, functional, and user-friendly website; or
- with your consent when required by applicable privacy laws.
We may also use third-party cookies provided by trusted service providers to improve website functionality, measure website performance, or deliver relevant advertising. Additional information about these services is provided elsewhere in this Privacy Policy.
Managing Cookies
Most web browsers allow you to control or disable cookies through their settings. You may choose to:
- Accept all cookies
- Reject certain cookies
- Delete stored cookies
- Receive a notification before cookies are placed
Please note that disabling certain cookies may affect the functionality and performance of our website, and some features may no longer operate as intended.
When required by law, you will be asked to provide your cookie preferences through our cookie banner when visiting our website for the first time. You may update or withdraw your consent at any time through your browser settings or the cookie preferences available on our website.
4. Contacting Us
If you contact Whitmore-Collective by email or through a contact form, we will collect the information you voluntarily provide, such as your name, email address, and the contents of your message.
We use this information solely to:
- Respond to your inquiry;
- Provide customer support;
- Process your request; and
- Maintain any necessary administrative records related to your communication.
The legal basis for processing this information is our legitimate interest in responding to customer inquiries. Where your inquiry relates to an order or potential purchase, processing may also be necessary for the performance of a contract or to take steps before entering into a contract.
Your personal information will only be retained for as long as necessary to resolve your inquiry or as required by applicable legal obligations. Once your request has been fully handled and there is no legal reason to retain the information, your personal data will be securely deleted.
5. Customer Accounts and Order Processing
When you place an order or create a customer account with Whitmore-Collective, we collect the personal information necessary to process your purchase and provide our services.
Depending on your interaction with our website, this information may include:
- Full name
- Billing and shipping address
- Email address
- Phone number
- Payment information
- Order history
- Account login details (if applicable)
We use this information to:
- Process and fulfill your orders;
- Manage your customer account;
- Communicate regarding your purchases;
- Provide customer support;
- Comply with legal and accounting obligations.
The legal basis for processing this information is the performance of a contract and compliance with applicable legal obligations.
If you have created a customer account, you may request its deletion at any time by contacting us at info@whitmore-collective.com.
After your account has been deleted or your order has been completed, we will retain your information only for as long as required by applicable tax, accounting, or legal retention requirements. Once these obligations have expired, your personal information will be securely deleted unless a longer retention period is required by law.
6. Marketing Communications
6.1 Email Newsletter
If you choose to subscribe to the Whitmore-Collective newsletter, we will use your email address to send you updates about new arrivals, special offers, promotions, and other relevant news.
Providing your email address is required to subscribe. Any additional information you choose to provide is optional and may be used to personalize future communications.
Where required by law, we use a double opt-in process. After subscribing, you will receive a confirmation email containing a verification link. Your subscription becomes active only after you confirm your request.
We may also record:
- Your IP address;
- The date and time of your subscription; and
- Your confirmation of consent.
This information helps us verify your subscription and prevent unauthorized use of email addresses.
You may unsubscribe at any time by clicking the unsubscribe link included in our emails or by contacting us directly at:
Once you unsubscribe, your email address will be removed from our mailing list unless we are legally required or otherwise permitted to retain it.
6.2 Marketing Emails for Existing Customers
If you purchase products from Whitmore-Collective, we may occasionally send you emails about products, collections, or promotions similar to those you have previously purchased, where permitted by applicable law.
You may opt out of receiving these marketing emails at any time by:
- Clicking the unsubscribe link included in any marketing email; or
- Contacting us at info@whitmore-collective.com.
Once your request has been received, we will promptly stop sending promotional emails while continuing to send any communications necessary for order processing or customer service.
7. Order Fulfillment and Payment Processing
7.1 Shipping and Delivery
To complete and deliver your order, Whitmore-Collective may share the personal information necessary with trusted third-party service providers.
Depending on your order, this may include:
- Your full name
- Shipping address
- Email address
- Phone number (where required)
- Order details necessary for delivery
This information is shared only to the extent required for processing, shipping, and delivering your purchase.
7.2 Payment Providers
To process payments securely, we work with trusted third-party payment providers. Payment information is transmitted only when necessary to complete your transaction.
The payment methods available at checkout may vary depending on your location.
PayPal
If you choose to pay using PayPal, your payment information will be securely processed by PayPal. Depending on the payment option selected (such as PayPal balance, debit card, credit card, or installment payments where available), PayPal may process your personal information according to its own Privacy Policy.
PayPal may perform fraud prevention or creditworthiness checks where permitted by applicable law. These activities are carried out solely by PayPal under its own privacy practices.
For more information about how PayPal processes your personal information, please refer to PayPal's Privacy Policy available on their official website.
Klarna / Sofort (where available)
If Klarna or Sofort payment methods are available in your region and selected during checkout, the information necessary to process your payment will be shared with the respective payment provider.
These providers may process personal information to verify your identity, prevent fraud, and complete your transaction in accordance with their own privacy policies.
Additional information can be found on the official Klarna website.
8. Review Requests
After completing a purchase, Whitmore-Collective may send you a one-time email inviting you to leave a review about your shopping experience or the products you purchased.
These review requests help us improve our products and customer service.
Where required by applicable law, review invitations will only be sent with your consent or where otherwise legally permitted.
You may opt out of receiving future review requests at any time by contacting us at:
9. Social Media Features
Our website may include links or integrations with social media platforms such as:
- TikTok
These features may allow you to share content or visit our official social media pages.
Please note that when you interact with these platforms, your personal information is processed directly by the respective social media provider under their own privacy policies.
Whitmore-Collective does not control how these third-party platforms collect, use, or store your personal information once you leave our website or interact with their services.
We encourage you to review the privacy policies of each platform before providing any personal information through their services.
10. Advertising and Online Marketing
To improve your experience and better understand how visitors interact with our website, Whitmore-Collective may use advertising and marketing technologies provided by trusted third-party partners.
These tools help us:
- Measure the effectiveness of advertising campaigns;
- Display advertisements that may be relevant to your interests;
- Improve our website and marketing efforts;
- Prevent users from repeatedly seeing the same advertisements.
These services may use cookies, pixels, and similar tracking technologies to collect information such as:
- Browser and device information;
- Pages visited;
- Products viewed;
- Referral sources;
- Approximate location;
- IP address (where permitted);
- Advertising interactions.
Where required by applicable law, these technologies are only activated after you have provided your consent through our cookie banner.
You may withdraw or modify your consent at any time through your cookie preferences.
Google Ads
Our website may use Google Ads and related advertising services provided by Google.
Google Ads allows us to display advertisements to users who may be interested in our products and helps us evaluate the effectiveness of our advertising campaigns.
Google may collect information such as:
- Pages you visit;
- Advertising interactions;
- Device information;
- Browser information;
- Anonymous identifiers.
This information helps us improve future advertising campaigns and understand overall website performance.
For more information about Google's privacy practices, please visit Google's official Privacy Policy.
Google Analytics
Whitmore-Collective may use Google Analytics to better understand how visitors use our website.
Google Analytics collects anonymous or pseudonymous information such as:
- Pages viewed;
- Time spent on the website;
- Traffic sources;
- Device type;
- Browser type;
- Approximate geographic region;
- General visitor behavior.
Where available, IP anonymization is enabled to enhance visitor privacy.
The information collected helps us:
- Improve website usability;
- Analyze visitor trends;
- Optimize content;
- Improve overall customer experience.
You may disable Google Analytics tracking through your browser settings or by using Google's official opt-out tools.
Facebook (Meta) Pixel
Our website may use the Meta Pixel to measure advertising performance and improve future marketing campaigns.
The Meta Pixel allows us to understand how visitors interact with our website after viewing or clicking on advertisements displayed on Facebook or Instagram.
Information collected may include:
- Website activity;
- Pages visited;
- Purchases completed;
- Device information;
- Browser information.
Whitmore-Collective does not receive information that personally identifies individual visitors through the Meta Pixel.
This technology is used only where legally permitted and, where required, only after obtaining your consent.
For more information, please review Meta's official Privacy Policy.
Remarketing
Whitmore-Collective may use remarketing technologies provided by advertising partners such as Google and Meta.
Remarketing allows advertisements for Whitmore-Collective to be displayed to users who have previously visited our website while browsing other websites or social media platforms.
These advertisements are based on anonymous identifiers and cookies rather than directly identifying you as an individual.
You can manage your advertising preferences through your browser settings or directly through the advertising preference tools provided by Google, Meta, or other participating advertising networks.